Each year a young Steeler earns an honor named for the player who set the franchise's standard - a living measure of Greene's legacy in Pittsburgh.

Decades later, Joe Greene's Coca-Cola commercial is still ranked among the greatest ever made - and it changed how the world saw him.

When false rumors swirled online in March, the Steelers and the football world answered with the same message - Joe Greene is alive, well, and as beloved as ever.